When you are starting an online business, whether it is selling your own products, affiliate products, digital goods (e-book, video, software and etc) or membership service; lead generation is so important for your online business to make money consistently in long term.
You see, most of the Internet buyers don't take action on their first visit on the sale websites, they probably have an interest on the product or service but still not fully convinced by the websites to really purchase the product or service. They probably will leave and don't come back anymore after finished browsing the sale websites. For this reason, capturing their email address before they leave your sale website has become so important for your business profitability. With a list of email addresses of your potential buyers you gathered, you can stay in touch with them and subsequently send promotional emails to convince them to buy your products.
When a visitor who is interested on your product or service gave his or her contact information to you while browsing your website, you are said to be generated a lead. There are a number of ways of generating lead for your online business. One way that many people often use is by building a landing page.
What a landing page does?
A landing page is usually a simple web page that offers something free where the potential buyers are interested. To get the free offer, the potential buyers will enter their contact information into a simple form on the landing page and opt-in to your mailing list. Since landing page is designed specifically for capturing email address of targeted visitors, they are proven to be generating better leads for online business.
Creating a landing page can be hard if you don't know much about HTML. But nowadays there are software that can help you. A good software for creating landing page is Manticore Technology.
Quickly and Easily Create a Landing Page with Manticore Technology
Manticore Technology is actually a provider of demand generation that gives everything you need to generate leads, improve your marketing effectiveness and increase your online profit. Through the use of the Manticore Technology intuitive platform, you can quickly build and customize a landing page without IT knowledge. In addition to that, Manticore also helps the users to test their landing pages so that they can convert their traffic effectively into leads.
Turning your leads into cash
Your marketing campaign doesn’t stop after you have generated leads. You have to continue in marketing to turn your leads into sales and profits. You are going to need to analyze your prospects to find out what exactly they need and then use email to promote your products or services to your target prospects in your mailing list. This ensures you make money from your mailing list. Of course, a software tool is required to help you manage your lead and email marketing effectively so that you can convert leads into sales consistently. Manticore Technology Platform is again a helpful tool for lead management and email marketing.
Manticore Technology allows you to perform lead scoring to find out the level of interest of your prospects on your products or services. This is really a good data for you when setting up your email marketing campaigns. You know exactly what are the needs of your different group of prospects and promote the right products to each group of your prospects.
All your promotion emails can be managed and sent out professionally. Manticore's email marketing engine makes building a personalized email campaign a breeze. You can make a standard and compelling template for all your email campaigns with no technical knowledge needed. You can easily send out promotional emails to your opt-in mailing list any time.
Conclusion
Manticore Technology is really a powerful marketing tool you can rely on when you need to generate leads and improve your online business performance. The company does offer a free trial. If you like to test and experience Manticore Technology for lead generation, here's the link to sign up for a free trial:
http://www.manticoretechnology.com/resources/request-freetrial.asp
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